No, not big data – big infographics.
This is a neat idea, and obviously the point and thrust of the data is in the sheer mass of it, and in the fact it is impossible to navigate.
The sense is in the scale.
It’s interesting subject matter, taking the viewer on a journey from space, to the skies, to the seas, and submerged – but again, the detail is minimal and it, in truth, could have been done in half the space and still looked just as good.
So what’s the thinking? Can an infographic be built on size and size alone, and is this an emerging trend?
David commented during a discussion on that there Twitter (between us, himself and Neomam):
“Infographics should tell stories, not just statistics. What’s the narrative? That should be the winning trend.”
Here here. I’ve seen some complaints about Distance to Mars, but the time spent scrolling is blended with facts, and it’s automatic. It is, in itself, a visual experience.
Land & Sea is somewhat about the journey, and although it’s potentially longer than it needs to be, and a little scarce on information, it’s an interesting graphic, and a good sense of scale (although only when things are directly compared – I still have no idea, visually, of the ratio of Empire State Building to space, for example).
7 Billion World is where I’m torn though. It’s a cool idea for a project, but. Eeessshh, it’s a graphic that is a story just because it’s so big – it makes the graphic in itself somewhat pointless.
Does anyone else worry that this might become a trend that is somewhat over-employed?
Infographics are brilliant in the sense that they have no size limits. But they could become fucking terrible… because they have no size limits.